• What is the entity?
• What does it do?
• What/How should it be shown?
• What should be accomplished via the website?
• Who is the audience?
• Is there a online market?
• Who are the competitors?
• Is there a calendar/online shop/etc?

• Make a diagram with core questions and pages are answers
• Make sure the flow makes sense

• Group related pages together into chunks

• Finalize permanent page names

• Describe what the page is for

• Brainstorm on items that should appear on the pages
• Plan for consistency, usability, and accessibility

• admin
• administrator
• hostmaster
• postmaster
• webmaster
• info

https://envato.com/blog/cheatsheets-web-designers/

https://www.w3.org/community/webed/wiki/Main_Page